A Culinary Insider's Guide to Etiquette, Scissors and Regional Specialities

If you live in Delhi, you have probably already cooked Korean noodles. Maybe you stood over a pot with a glass of cold water on standby, daring yourself through a packet of Buldak. You are not alone. NielsenIQ data reported in the Indian business press shows Korean instant noodle sales in India growing from about Rs 2 crore in 2021 to over Rs 65 crore in 2023, and Samyang's sales in India nearly doubled over four years. India is already the world's third-largest instant noodle market by volume, and market trackers now report quick-commerce listings and new Indian launches for Korean brands. The packet has arrived in our kitchens. The table, with its rules, has not.