Changing Tracks: Hustling it like Bestylish.com

I realize that this blog was supposed to be Metro-centric centric but I just could not resist the temptation to share with you guys how bestylish.com is currently using and hustling online shoppers like me on 15 August 2012. For starters, they launched an aggressive email campaign, claiming to offer a nearly 80% discount. Further, this section actually had a pretty decent collection. However, as soon as I started choosing, combining, and checking out after spending about 30 minutes, the site repeatedly started stating "bad server connection". When I called up their customer care, the answer was like a pre-fed response: "There is a technical issue". What I didn't realize at that time was that upon hitting refresh or reviewing my shopping cart every few minutes, the list started getting emptied. For some reason, the stock seemed to be withering away every minute!

However, every time I chose to proceed towards buying something away from the discount list, the payment gateway was happy to welcome me!! The site only presented the payment issue until its Clearance list was left to around 10-12 items...isn't it obvious? This was just a marketing gimmick to tantalize, hook, and induce online shoppers to buy more from them. Shame on bestylish.com, calling them an online brand is a blasphemy of retail itself.  Whoever the manager or CEO running this freak-show is, better know that word about such things gets out pretty quick, son! U are not a marketing genius, just played a dumb hand that is gonna become your own strangle-hold. Feel like opening a big can of whup-a** on these jerks. Just another example of why I look down upon the typical MBA professionals: their entire training is focused on manipulating the consumer mindset and not tonkeeping it well-informed or happy.