Some time back, we did a content development project for an IT solutions firm that offered cloud computing services. Back then, we were rephrasing a lot of content without understanding its entire impact. Now, this have turned more meaningful as the Big Data wave is finally settling and we witness organizations becoming data-smart with increasing enthusiasm. However, there is one thing I would like to highlight – in fact, draw a parallel. Many businesses are hopping on the Big Data platform thinking that this is actually about getting “bigger”, i.e. collecting more and more data, from every possible source.